Welcome to Mindful Choices!

We’re a small, family-run business based in beautiful Portugal, with a big passion for meaningful living and mindful shopping. Founded and managed by us — a husband and wife team — Mindful Choices is our way of sharing what we love: thoughtful, ethical, and inspiring products from around the world.

A Store of Many Stories

Mindful Choices is home to a collection of unique brands, each with its own soul and purpose:

  • Gag Tree Studio – a creative studio producing books, clouthes, gifts and other fun products that bring us joy
  • MassajArte – mystical and decorative shop with a focus on mindfulness and all types of art that convey meaning to our world
  • KitKeto – for those that are starting or already on a keto journey, offering practical guides and delicious recipe eBooks and important tips

Each brand is a world of its own, yet they all share one simple idea: to make life a little better, a little more intentional, and a lot more joyful.

Why "Mindful Choices"?

Because we believe shopping should reflect your values. Whether you’re picking out a new book, decorating your home, improving your health, or exploring a digital tool — it should feel good, not just look good. That’s why we only offer products we truly believe in, and we aim to work with creators and suppliers who care about quality, creativity, and ethics.

Family-Run, Globally Connected

Though we’re a small team, our shop has a global heartbeat. We serve customers all over the world, and every order — big or small — is handled with care, love, and a personal touch.

We’re not just business owners; we’re creators, researchers, and above all, mindful consumers just like you. This shop is not just our work — it’s our life, our passion, and our way of doing good in the world, one choice at a time.

Thank You 💛

Thank you for being here and supporting what we do. Whether you’re exploring one of our brand collections or just stopping by, we’re happy to have you. And if you ever want to reach out, don’t hesitate — we’re just a message away.

Warm wishes,


Tixa & Pedro
The Mindful Choices Family